Website Refresh, Archives, & SEO

My website has gone through a complete rebuild. This was not a visual refresh for the sake of change. It was a structural update for better clarity for visitors and better results overall.

I want to share what changed, why it mattered, and how this kind of update can support long term growth for small businesses.

I Created a Miniature Archive for you and for SEO

One of the most visible changes on the miniature side is the introduction of a dedicated archive.

For a long time, my miniature work existed mainly through individual product pages and social media posts. Once pieces sold, they largely disappeared from the website, it meant that a large body of work was no longer contributing to visibility, discoverability, or understanding of what I do.

Miniature Archive on my website.

The archive solves this on several levels.

First, it gives collectors and visitors a clear overview of my miniature practice. It shows scale, materials, recurring forms, and the overall direction of my work. It also serves as inspiration for those who want to see what is possible, even when pieces are no longer available.

Second, and just as importantly, it supports SEO in a meaningful way. Each archived category adds depth, structure, and relevance to the website. Instead of disappearing content, the work now lives on as reference pages that search engines can understand and index properly.

For small businesses, this is an important shift in mindset. Not every page needs to convert directly into a sale. Some pages exist to build authority, context, and long term visibility. An archive can quietly do all three.

Rebuilding the Micro Tools Pages

At the end of 2025, we closed the year with several newly developed micro tools. The tools themselves were ready, but the website was not.

The original structure no longer explained clearly how the different tool systems relate to each other, who they are designed for, or why they exist. As the range expanded, this became a real limitation.

Simple menu, less pages

So I rebuilt the entire micro tools section from the ground up. The focus is now on clarity, intention, and real use. Each tool family has a defined place, with language that reflects precision, predictability, and professional application.

This is a common moment for growing small businesses. Products evolve, but the website often stays frozen in an earlier phase. Updating structure is not about redesigning constantly. It is about making sure your website still supports what you actually offer.

The PAC-PEN Archive

The PAC-PEN archive was created to show the full range of shapes and designs that have been available over the years. It offers a clear view of what has existed and what can be recreated on request. It is not a shop, but a reference, so anyone curious about past shapes, sets, or possibilities can explore freely.

At the same time, the archive helps search engines understand the scope of the PAC-PEN system, giving the website structure and depth that improves discoverability. In this way, the archive serves both people and technology.

PAC-PEN Archive

The Artist and Tool Information Page

One of the most intentional additions to the website is the "artist and tool information" page. This context was needed for two very different audiences. Visitors want to understand who is behind the work, how the tools came into being, and how the two practices connect. Search engines need the same information, but in a structured, clearly defined way. This page brings those threads together.

Artist and Tool Information

By clearly explaining what I do, why I do it, and how the different parts relate to one another, the website becomes easier to navigate for people too and easier to interpret behind the scenes.

This page reflects the real way search engines learn to recognise and understand a small business.

Website Performance - SEO

Updating Newsletters and Printed Material

Alongside the website, the visual design of my newsletters and printed leaflets has been updated. The goal was simple: make them shorter, clearer, and easier to enjoy. I’ve been carefully monitoring how each change affects engagement, whether through leaflet responses or automatic email communications, and the impact has been visible.

For many small businesses, these details feel secondary. In reality, they are important too.

A Practical Takeaway for Small Businesses

This refresh wasn’t just for looks. It’s about making the website easier to explore, showing the work more clearly, and creating a solid foundation for whatever comes next.

One simple idea came through while working on it: as your work grows, the ways you share it need to grow too. That means your website, how you organise your content, and even the way past pieces stay visible should all keep up with the evolution of your practice.

And a small secret: SEO isn’t some separate magic. When your site is clear, consistent, and thoughtfully organised, search engines naturally understand and appreciate it.

I am happy with the new look, this new version of my website finally reflects where my work stands now.

If you found this post useful or interesting, I would love to hear from you. A like, comment, or quick note lets me know that the information I share here is helpful to you.